Hand-Drawn Satoyama Warmth: The Complete Visual Identity for Liugui Good Market 2025

The market spans forestry conservation, tourism, agriculture and craft, with more than a dozen supervising and co-organizing bodies to credit. The key visual had to carry four themes at once, satoyama ecology, local craft, terroir food and the market itself, while clearly fitting in a long list of organization names and program credits. Keeping that much information warm and inviting, rather than a stiff standard-issue poster, was the core design challenge.

Build a complete visual system around four themes, craft and living, terroir and food, ecological travel, and autumn gathering, extending from the key visual poster to invitation cards, stamp cards and pull-up banners, so visitors would recognize Liugui Good Market's satoyama mood at a glance while all that organizational information stayed clearly readable.

1. Hand-illustrated the mountains, streams and fruit trees around Liugui's Shibaluohan Mountain area, using a rice, orange and green earth-tone palette to carry the warmth of an autumn satoyama gathering.
2. Designed the 'HOMI@Liouguei' turtle-shaped market mark as the event's visual anchor, extending it across invitation cards, stamp cards and other materials.
3. Extended the key visual system to a double-sided invitation card, a stamp and raffle card, on-site pull-up banners and booth signage, keeping one visual language from promotion through to the market floor.