Forest Market Design That Brought Linhousilin Forest Park to Life
Howdy Creative developed the brand identity for the Linhousilin Forest Day Market, commissioned by the Forestry and Nature Conservation Agency, Pingtung Branch, shaping booth layout, on-site styling and promotion to bring energy to the entire forest park.
Challenge
Linhousilin Plain Forest Park wanted a signature market to lift footfall and draw visitors into the forest, but there was no existing brand system to build from. The market needed an identity created from scratch, one that could carry through to booth design and on-site staging rather than something borrowed off the shelf.
Goal
The Pingtung Branch wanted a forest market that stood apart, not just an event name but a full brand experience covering booth layout, on-site styling and promotion, one that would draw more visitors into the park to experience nature firsthand.
Approach
- Built the Linhousilin Forest Day Market identity from the name up, keeping every visual choice tied to the park's natural mood and character.
- Planned booth layout and visitor flow so guests would feel the park's spatial rhythm and forest atmosphere as they walked through the market.
- Designed eye-catching installations and photo spots, paired with a promotion plan that extended the market's visibility across social media and press.
Outcome
The Linhousilin Forest Day Market identity and on-site plan were delivered on schedule, giving Linhousilin Plain Forest Park a reusable market identity and laying the groundwork for future annual markets and brand operations, drawing more visitors into the forest to experience nature.
Questions people ask
about projects like this.
What matters most when designing the visual identity for a forest market?
We start from the site's own natural character, forest, ecology or trail imagery, so the market identity echoes the mood of the place, then extend it into photo walls, wayfinding and flags so visitors feel one consistent theme the moment they arrive.
How is visual design for a local revitalization market tender different from a regular event?
Local revitalization markets usually need to connect local produce, ecological education and tourism promotion at once. We plan booth layout and visitor flow alongside the visuals, so the market isn't just good-looking, it actually brings footfall and lasting visibility to the park.
Related links
- 林後四林平地森林園區｜台灣山林悠遊網林業及自然保育署屏東分署園區官方介紹頁
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